Kevin Hogan – Invisible Influence Review

by Michael Walker on April 22, 2013

Kevin Hogan Invisible iInfluence

Invisible Influence: New book with persuasion tactics and techniques by Kevin Hogan

 

Here’s an exclusive sneak peek review of Kevin Hogan’s  new book Invisible Influence.

There are things that influence us all the time whether we know it or not.

Sometimes it can be as simple as the first letter of your first name.

Are You Persuaded by Someone’s Name?

Have you ever noticed Kim Kardashian (K) was married to Kris (K) Humphrey and then started dating (eventually marrying) a guy named Kanye (K) West?

Coincidence?

Ok, I don’t know very much about her either but that does seem rather obvious now doesn’t it?

Well, what about if you met someone who is from the same hometown as you? Even if you didn’t know them, it starts to influence your unconscious behavior toward them.

You don’t have to believe these things but the research & case studies make it real obvious that these and many more factors invisibly influence us all the time.

That’s why Kevin Hogan named his new book:

Invisible Influence: The Power to Persuade Anyone, Anywhere, Anytime

But this is not a boring collection of research studies. In fact, it’s quite the opposite.

This book gives you practical advice on how to cause people to identify with you, like you and to trust you. It’s also a great book on understanding a lot more about why you make the decisions you do and how you can be more effective at igniting people’s desire to say “Yes!” to you.

What I Like about Invisible Influence

 

What I really liked about Invisible Influence is how it explains key factors like context and timing in how we interact with people. He also goes into what you bring to your relationships with friends, family, clients, etc that maybe you haven’t given much thought to lately.

This is stuff you hardly ever see anyone teach or talk about.

Here’s some short excerpts from the book to give you a sense of it:

Think about what you bring to the people who hang out with you. What do you bring and spread to the people who stand by you, walk with you, or have lunch with you?

Kevin Hogan and Michael WalkerAuthor Kevin Hogan and Michael D Walker at Influence Bootcamp 2015

You want to have a look, an image, a reputation, a brand for your Self of your choosing. Don’t leave these life changing variables to fate.

Make you, your product, your service with great intention and purpose. Make it so people identify you in a specific way when communicating about you with others.

So think carefully what your customer, client, friend, potential date, are going to “get” from everything they touch that you touched.

 

This is so opposite of the gurus who keep trying to sell us magic words and phrases to get people do whatever you want. But you and I both know that’s B.S.

Here’s Kevin’s “skip the B.S.” philosophy that is found in every chapter of this useful book:

“Influence, in my world, is about causing people
to do what will bring them to a better life.”

 

Kevin’s approach to influence and helping others is why I’m sharing this sneak peek of the book with you here and why you’ll see me promote it on Tuesday, April 23 for the official book launch.

In fact I created a new audio recording called How to Connect with Anyone as a free special gift for everyone who buys a copy of Invisible Influence on Tuesday from Kevin’s special page at:

http://www.kevinhogan.com/invisibleinfluence.htm

In the recording I share with you the simple but highly effective strategies I used to connect with the author Kevin Hogan himself, as well as other influential personalities like Dan Kennedy and Paula Abdul.

These are the same strategies I still use every week to connect with people.

So, don’t forget to use that link above on Tuesday, April 23rd to grab your copy of Kevin Hogan’s Invisible Influence: The Power to Persuade Anyone, Anywhere, Anytime.

Thanks for reading!

Michael

 

 

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Fly Me To The Moon 2

by Michael Walker on October 24, 2011

Fly Me To The Moon 2

Yesterday, in my first Fly Me To The Moon post, you learned about the coaching challenge I faced from Art, a brilliant, innovative scientist who pushed me harder than anyone ever had.

You remember that Art was tired of wooing investors and having to play tag with them for weeks afterward to get them to put some money into Art’s company.

After going through the specifics of how he approached investors and analyzing his entire process of delivering his presentation, I could clearly see the one item missing that was preventing him from achieving his goal.  I was excited to deliver the news to Art.  He was much closer to the success he desired than he realized.

We met the day before his flight to New York to meet with investors, and I shared my coaching advice with Art.

He looked at me like I had lost my mind.  “That’s it?  That’s all you’ve got for me is one stupid thing?”

I assured him it would work.  But Art wasn’t buying it.

“I can’t believe this! I put all my trust in you, and all you can come up with is this?”

Things got really tense, but I stuck to my guns.

“Art, you remember when no one wanted to listen to your ideas at NASA?”

His eyes bored into me. “Yeah, who cares? What’s that got to do with anything?”

I knew if I were going to get Art to heed my advice and get the breakthrough he so desperately wanted, I’d have to hit him right in the heart.

“I’ve got a way to quickly get you more money for your company and give you a lot more time for your research.  But you won’t even give it a try because it’s so outside the box that you can’t see why it’d work.  You’re treating me just like NASA treated you. I’ve become you. I have the crazy idea no one thinks will work and you won’t even try it.  You’re a scientist.  Aren’t you supposed to test ideas before you reject them?”

He stood there with his fists clenched, his eyes just staring at me.  The air was so quiet. Time seemed to stop.  It felt like I was staring into a fun house mirror where one moment the room was expanding away from me and then the next moment the walls and Art’s face were quickly closing in on me.

“You’re right,” he whispered.  He turned and walked to the door.  “I’ll give it a try.”

Three days later, the phone rang.  It was Art.  I was afraid to ask, but I had to know.

“How’d it go?”

His voice cracked with excitement.

“You are a genius!”

“Art, what happened?”

“Michael, I took your coaching advice. I did exactly what you said.  It was unbelievable.  They gave me more money in one day than I’d gotten all last year after months of begging!  I can’t believe it!”

I was beaming with pride.

“You did it, Michael.  I can’t thank you enough. You did it!”

I was shaking my head.

“Art, I only gave you the coaching.  I gave you the tool you needed. You’re the one who put it to use.  I didn’t do it. You did it, Art.  You did it!”

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Fly Me To The Moon

October 23, 2011

  Fly Me To The Moon Art was quite simply a pain in the butt.  There’s no other way to describe him. I’d never had to coach someone like him. Right from the beginning of our relationship he challenged my way of thinking and deliberately pushed my buttons. He pushed all of my buttons as […]

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Read the full article →

Steve Jobs: Commencement Speech

October 12, 2011

Steve Jobs: Commencement Speech This past week Apple founder Steve Jobs passed away.  The airwaves and online streams were flooded with Steve Jobs quotes, articles, stories, and anecdotes about the man. I knew I wanted to write something about Steve Jobs, even though I’m no Apple fanatic. Yes, I own an iPod  that I use […]

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Read the full article →